CPG Product Development Studio

Planted to Earth

Have a product idea? We bring it to life.

We use AI-driven research and development to lead NPD (new product development) and EPD (existing product development) for better-for-you products across functional food, beverage, and skincare — from idea through formulation, manufacturing, and complete supply chain, all the way to the shelf. Whether you're a first-time founder or a seasoned brand, we handle the hard part.

See How We Can Help

Who We Work With

Two Paths, One Goal:
Your Product on the Shelf

Whether you're sketching your first idea on a napkin or managing an existing product line, we meet you where you are and get you where you need to go.

💡

I Have an Idea

First-time founders · Entrepreneurs · Startups

You have a vision for a product but aren't sure how to make it real — where to start, who to work with, or how to get it made and onto shelves. We use AI-powered trend analysis and consumer insights to validate your idea before you spend a dollar on production.

  • AI-powered market research to validate your idea
  • Turn your concept into a clear, actionable product plan
  • Find the right manufacturer to make it
  • Handle the technical details — ingredient science, formulation, compliance
  • Set up your sales channels and hand off to distribution
🚀

I Need an NPD Partner

Established brands · CPG teams · Emerging companies

You understand the industry but need an experienced product development leader to accelerate your pipeline — leveraging AI-driven R&D, data-driven consumer insights, and deep ingredient science alongside formulation, co-packer operations, BOM sourcing, QC, and go-to-market execution.

  • AI-driven trend intelligence and functional research
  • End-to-end stage-gate product lifecycle management
  • Co-packer selection, trials, and manufacturing oversight
  • Supply chain buildout and omni-channel setup
  • Fractional NPD leadership without the full-time hire

Stage-Gate Product Lifecycle

From Concept to Launch

An end-to-end, stage-gate development process — from concept, formulation, and manufacturing through sourcing, supply chain, and market launch.

Ideation

Consumer insights, trend analysis, and market validation converge to identify high-potential product opportunities and whitespace.

Formulation

R&D and strategic partners collaborate on ingredient science, bioactive research, and product prototyping toward scalable production.

Validation

Sensory evaluation, shelf-life testing, regulatory compliance, and iterative refinement ensure product-market fit before scale.

Launch

Go-to-market execution with retailer alignment, compliance, and scalable production readiness.

What We Offer

CPG Product Development Packages

Productized offers for NPD (new product development), EPD (existing product development), commercialization, and co-manufacturing launch support — built for founders, startups, and emerging brands.

Targets→ Feasibility→ Build the Pack→ Trials→ First Run→ Scale
Package A

NPD Sprint

Fast clarity on what to make, why it wins, and how to execute.

2–4 weeks
  • Discovery + consumer targets, claims, price point, format
  • Competitive scan + whitespace positioning
  • Ingredient strategy + feasibility assessment
  • Early cost model with BOM targets + risk flags
  • Stage-gate roadmap to first run
Key Deliverables

1-page product brief, feasibility scorecard, ingredient approach, draft BOM + cost targets, execution roadmap

Optional Add-Ons

Bench-top prototyping · Sensory panel · Packaging concept direction · Regulatory pre-screen

Flagship
Package B

Commercialization + Co-Man Launch

From concept to a clean, repeatable first commercial run.

6–12 weeks
  • Manufacturer-ready spec + quoting package
  • Co-man shortlist, outreach, NDA + quote comparison
  • Trial planning + coordination (pilot or line trials)
  • Commercial spec build + COA expectations
  • QA / food safety gates + documentation
  • First run execution support + post-run corrective actions
  • Supply chain setup + omni-channel buildout
Key Deliverables

Co-man RFP packet, comparison matrix, trial plan + run notes, finished product spec, launch timeline, post-run punch list

Optional Add-Ons

On-site trial support · Shelf-life strategy + study plan · Cost-down or reformulation sprint · Second SKU variant built in parallel

Package C

Fractional NPD Lead

Ongoing pipeline leadership without a full-time hire.

Monthly retainer · 3-month minimum
  • Weekly pipeline + stage-gate project management
  • Cross-functional leadership — R&D, QA, ops, procurement, design, sales
  • Co-packer and manufacturer management
  • Ingredient + packaging supplier oversight
  • Reformulation, cost-down, and production optimization
  • Commercial readiness — specs, COAs, risk tracking
  • Omni-channel setup (DTC, Amazon, retail, quick-commerce)
Key Deliverables

Weekly status reports, pipeline tracker, vendor scorecards, stage-gate documentation, launch-ready commercial files

Optional Add-Ons

AI-driven trend + category intelligence · Quarterly innovation planning · Board / investor materials support

Every engagement starts with a 20-minute fit call to scope your project and define the right package.

Book a Fit Call

Final scope confirmed after a 20-minute fit call and written scope outline.

Seth Falk — Founder of Planted to Earth

Founder

Seth Falk

Senior product development and innovation leader with 15+ years of experience across food & beverage, wellness, and consumer goods — involved in developing 1,000+ items for branded and private labels.

Expert in leading end-to-end innovation from ideation, R&D, and formulation through manufacturing, sourcing, quality, regulatory compliance, and market launch. Proven record of accelerating products to commercialization and driving sustainable revenue growth.

HACCP Certified PCQI Certified 15+ Years CPG 10,000+ Hours Miami, FL

Get in Touch

Let's Build Something Together

Whether you're a startup, founder, emerging brand, retailer, or co-manufacturer — we'd love to explore how Planted to Earth can accelerate your NPD pipeline, breathe new life into existing products through EPD, and bring your next innovation to shelf.

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