CPG Product Development Studio

Planted to Earth

Have a product idea? We bring it to life.

We use the latest technology to lead NPD (new product development) for better-for-you products across functional food, beverage, and wellness.

From idea through formulation, sustainable packaging design, brand identity, manufacturing, and full supply chain execution — all the way to shelf — we guide you through whatever stage of the process you need support with. Whether you're a first-time founder or an emerging brand, we handle the heavy lifting.

Schedule a Fit Call

From Concept to Launch

01

Ideation

Consumer insights, AI-powered trend analysis, and market validation to identify opportunities.

02

Formulation

Ingredient science, R&D, bioactive research, and product prototyping toward scalable production.

03

Branding

Brand identity, label design, sustainable packaging design, and visual positioning.

04

Validation

Sensory evaluation, shelf-life testing, regulatory compliance, and iterative refinement.

05

Manufacturing

Co-packer selection, trial runs, QA gates, and commercial spec finalization.

06

Launch

Go-to-market execution, retailer alignment, and scalable production readiness.

Two Paths, One Goal:
Your Product on the Shelf

We partner with both first-time founders and emerging CPG brands to bring products to market. Whether you have an early idea or need an experienced NPD partner, we provide in depth support with taking products from concept to shelf.

First-Time Founders

You have an idea, but need the real path, the real costs, and the real sequencing.

Stuck on Manufacturing

You keep hearing "not a fit" from co-packers. We fix readiness and direction.

Need a Smarter v1

You want a product that can actually scale — not a kitchen win that dies in production.

Not ideal if you only want free advice, decks, or branding without execution.

Products We Build and Develop

Wellness Products

Wellness Products

Formulation Sustainable Packaging Market Launch
Functional Snacks

Functional Snacks

NPD Trade Shows Retail

Launch Blueprint

Build the plan before you build the product. In 5 business days, get a clear, operator-level roadmap from concept to a manufacturer-ready execution plan.

Delivered in 5 Days CPG Operator-Built Manufacturer-Ready Plan Cost & Risk Clarity
Apply for Launch Blueprint

Product North Star Spec

Format, claims direction, target price point, ingredients direction, and brand positioning.

Formulation Route

Feasibility, trade-offs, and likely technical challenges mapped out.

Manufacturing + Packaging Route

Co-packer type, sustainable packaging options, packaging material fit, and early MOQ expectations.

COGS Reality Check

Major cost drivers and levers to reduce cost before production.

Shelf-Life & Testing Map

What matters for safety, quality, and stability — prioritized.

30 / 60 / 90 Execution Plan

Exact sequence to reach your first production run.

You leave with a plan you can hand to a co-packer, lab, designer, and compliance reviewer — so everyone is aligned.
1

Apply

Answer 10 questions so we can assess fit and feasibility. Takes about 3 minutes. Once we review, we'll set up a 20-minute fit call.

2

Strategy Call

75-minute deep dive to clarify product, constraints, channel, claims, and manufacturing reality.

3

Blueprint Delivered

Receive the PDF plan + action sequence + one revision pass within 5 business days.

Launch Blueprint

$2,500

Flat fee. Includes 75-minute strategy call, 10–15 page blueprint PDF, 30/60/90 plan, and one revision pass within 7 days.

Apply for Launch Blueprint

Optional Add-Ons

Manufacturer Shortlist (3–5 options) +$750
Label Design + Claims Red-Flag Scan +$1,000
COGS Deep Dive (targets + reform options) +$900

If after the call we believe your concept is not feasible as stated, we recommend the best pivot path before you spend money on the wrong direction.

How is this different from a discovery call?

Discovery calls are talk. This is a paid deliverable with a real roadmap.

Can you also execute?

Yes. Blueprints often roll into full execution — formulation, sourcing, manufacturing, and launch readiness.

Do you work across functional snacks, beverage, and wellness?

Yes, if it's CPG and you want a real path to market.

Will you introduce co-packers?

Optional add-on. The baseline blueprint specifies the right manufacturer profile and approach.

Launch Blueprint Application

Answer 10 quick questions so we can assess fit and feasibility. Takes about 3 minutes.

Thank you — we'll review your application and follow up within 24 hours with next steps.

Applications reviewed within 24 hours. Next step: book your 75-minute strategy call.

Additional CPG Product Development Packages

Productized offers for NPD (new product development), EPD (existing product development), sustainable packaging, logo, label design, brand identity, commercialization, and co-manufacturing launch support — built for founders, startups, and emerging brands.

Targets Feasibility Build the Pack Trials Branding Packaging First Run Scale

NPD Sprint

Fast clarity on what to make, why it wins, and how to execute.

2–4 weeks
  • Discovery + consumer targets, claims, price point, format
  • Competitive scan + whitespace positioning
  • Ingredient strategy + feasibility assessment
  • Early cost model with BOM targets + risk flags
  • Brand direction, label concept, and sustainable packaging feasibility
  • Stage-gate roadmap to first run
Key Deliverables

1-page product brief, feasibility scorecard, ingredient approach, packaging direction, draft BOM + cost targets, execution roadmap

Optional Add-Ons

Bench-top prototyping · Sensory panel · Logo + label design · Packaging structure direction · Regulatory pre-screen

Every engagement starts with a 20-minute fit call. We'll scope your project, define the right package, and send a written outline — so you know exactly what to expect before we begin.

Book a Fit Call
Seth Falk — Founder of Planted to Earth

Seth Falk

Senior product development leader with extensive experience across food & beverage, wellness, and consumer goods, developing CPG products for both branded and private-label portfolios.

Proven in leading end-to-end innovation from ideation, R&D, formulation, brand direction and packaging through manufacturing, sourcing, quality, regulatory compliance, and market launch. Strong track record of accelerating commercialization and driving sustainable revenue growth.

HACCP Certified PCQI Certified 15+ Years CPG 10,000+ Hours 100's of Developed Products Miami, FL

Let's Build Something Together

Whether you're a startup, founder, emerging brand, retailer, or co-manufacturer — we'd love to explore how Planted to Earth can accelerate your NPD pipeline, breathe new life into existing products through EPD, craft your brand identity from logo to label, design sustainable packaging, and bring your next innovation to shelf.

Schedule a Fit Call

Tell us a bit about your project and we'll set up a 20-minute call to see if we're the right fit.

Thank you — we'll follow up within 24 hours to schedule your fit call.