CPG Product Development Studio
Have a product idea? We bring it to life.
We use the latest technology to lead NPD (new product development) for better-for-you products across functional food, beverage, and wellness.
From idea through formulation, sustainable packaging design, brand identity, manufacturing, and full supply chain execution — all the way to shelf — we guide you through whatever stage of the process you need support with. Whether you're a first-time founder or an emerging brand, we handle the heavy lifting.
Schedule a Fit CallStage-Gate Product Lifecycle
Consumer insights, AI-powered trend analysis, and market validation to identify opportunities.
Ingredient science, R&D, bioactive research, and product prototyping toward scalable production.
Brand identity, label design, sustainable packaging design, and visual positioning.
Sensory evaluation, shelf-life testing, regulatory compliance, and iterative refinement.
Co-packer selection, trial runs, QA gates, and commercial spec finalization.
Go-to-market execution, retailer alignment, and scalable production readiness.
Who We Work With
We partner with both first-time founders and emerging CPG brands to bring products to market. Whether you have an early idea or need an experienced NPD partner, we provide in depth support with taking products from concept to shelf.
You have an idea, but need the real path, the real costs, and the real sequencing.
You keep hearing "not a fit" from co-packers. We fix readiness and direction.
You want a product that can actually scale — not a kitchen win that dies in production.
Not ideal if you only want free advice, decks, or branding without execution.
Wellness Products
Functional Snacks
Entry Offer
Build the plan before you build the product. In 5 business days, get a clear, operator-level roadmap from concept to a manufacturer-ready execution plan.
What You Receive
Format, claims direction, target price point, ingredients direction, and brand positioning.
Feasibility, trade-offs, and likely technical challenges mapped out.
Co-packer type, sustainable packaging options, packaging material fit, and early MOQ expectations.
Major cost drivers and levers to reduce cost before production.
What matters for safety, quality, and stability — prioritized.
Exact sequence to reach your first production run.
How It Works
Answer 10 questions so we can assess fit and feasibility. Takes about 3 minutes. Once we review, we'll set up a 20-minute fit call.
75-minute deep dive to clarify product, constraints, channel, claims, and manufacturing reality.
Receive the PDF plan + action sequence + one revision pass within 5 business days.
Flat fee. Includes 75-minute strategy call, 10–15 page blueprint PDF, 30/60/90 plan, and one revision pass within 7 days.
Apply for Launch BlueprintIf after the call we believe your concept is not feasible as stated, we recommend the best pivot path before you spend money on the wrong direction.
Common Questions
Discovery calls are talk. This is a paid deliverable with a real roadmap.
Yes. Blueprints often roll into full execution — formulation, sourcing, manufacturing, and launch readiness.
Yes, if it's CPG and you want a real path to market.
Optional add-on. The baseline blueprint specifies the right manufacturer profile and approach.
Answer 10 quick questions so we can assess fit and feasibility. Takes about 3 minutes.
Thank you — we'll review your application and follow up within 24 hours with next steps.
Applications reviewed within 24 hours. Next step: book your 75-minute strategy call.
Productized offers for NPD (new product development), EPD (existing product development), sustainable packaging, logo, label design, brand identity, commercialization, and co-manufacturing launch support — built for founders, startups, and emerging brands.
Fast clarity on what to make, why it wins, and how to execute.
1-page product brief, feasibility scorecard, ingredient approach, packaging direction, draft BOM + cost targets, execution roadmap
Bench-top prototyping · Sensory panel · Logo + label design · Packaging structure direction · Regulatory pre-screen
From concept to a clean, repeatable first commercial run.
Co-man RFP packet, comparison matrix, trial plan + run notes, packaging spec, finished product spec, launch timeline, post-run punch list
On-site trial support · Shelf-life strategy + study plan · Full brand identity + logo package · Cost-down or reformulation sprint · Second SKU variant built in parallel
Every engagement starts with a 20-minute fit call. We'll scope your project, define the right package, and send a written outline — so you know exactly what to expect before we begin.
Book a Fit CallFounder
Senior product development leader with extensive experience across food & beverage, wellness, and consumer goods, developing CPG products for both branded and private-label portfolios.
Proven in leading end-to-end innovation from ideation, R&D, formulation, brand direction and packaging through manufacturing, sourcing, quality, regulatory compliance, and market launch. Strong track record of accelerating commercialization and driving sustainable revenue growth.
Get in Touch
Whether you're a startup, founder, emerging brand, retailer, or co-manufacturer — we'd love to explore how Planted to Earth can accelerate your NPD pipeline, breathe new life into existing products through EPD, craft your brand identity from logo to label, design sustainable packaging, and bring your next innovation to shelf.